OnThe10 travel & beauty blogger, Ashley Nelson, visited ARROJO SoHo last week to bring her blonde back to life. More than that, she fell in love with ARROJO and found her newest NYC colorist. Ashley documented her full experience on the blog. The below article is republished from OnThe10.com. To see the original post, click here.
Finding a good colorist in NYC is about as easy as finding a good boyfriend in the city.  DAMN NEAR IMPOSSIBLE. I had an amazing colorist for years who moved to Boston a few years back and it’s been a real struggle ever since. When I was toying with the idea of splitting my time on the West Coast I found a wonderful colorist out there but again, she was in LA not NYC. My roots over the summer went through their regular sunkissed love but come Fall and a blonde needs a bit of real TLC. I had been to Arrojo in SoHo a few times for blowouts or haircuts but I didn’t fully know their menu offering until I called about color. Their colorists are some of the best trained in the states and it shows in their services.
I met with Jamie who sat, talked through my options and made me feel in good hands. This, for any blonde, is a bit of a big deal. I want to feel confident that my colorist is going to be up to the task of fixing the blonde mane-post summer sizzle! Jamie was indeed up to the task, she did a half of head of highlights since I had my extensions already in. We took my sunkissed golden locks a few shades lighter to breathe new life into my hair before heading into a couple of crazy months of travel.
I left feeling blonde as all blonde all thanks to Jamie and most importantly, finally feeling like I’ve found my New York colorist! Wins all around!
To make an appointment with a blonde specialist, call 1-212-242-7786 today!