“Weʼre bringing something new to Chicagoʼs beauty weekender,” says Nick Arrojo. “So many stylists and business owners go to ABS. Yet there isnʼt a ubiquitous event for them, post show. Weʼre taking the mantle by creating something that will energize, educate and inspire. We want to share good times with like-minded people. So, in the Windy Cityʼs most historic music venue, weʼre putting on an event with DJs and partying, combined with demonstrations, and a trailblazing runway presentation of our latest trend direction.”
The show, facilitated by Nick and his world-renowned artistic team, includes live model expositions, as well as the creative staging of trends, interpreted from New York Cityʼs vanguard. For anyone into fashion and beauty, this is a rarified peek into the world that points the compass to the coolest looks coming to the street.
The venue is Park West, 322 West Armitage Avenue, Lincoln Park, Chicago. Originally opened in the 1920s, its rich history means it has hosted everything from vaudeville to adult films to rock concerts to house parties. Now it is time for something new: A look at a culture that champions excellence for the sake of success. A sample of the skills of the modern architects of the hairdressing craft. A look into the future of fashion. A catalyst for a good time boogie get down. 
Making Expo extra special is the DJ set by legendary paragon of house music, Derrick Carter. A Chicago native, Derrick is an international figure on the underground; for more than twenty years his eclectic, disco-tinged wheel spinning has changed lives, transformed cultures, and left nightclubs around the globe with dancing room only. By putting the beat down for ARROJO, not only is Expo chance to see world-class hairdressing from ARROJOʼs master team, it is also time to see how music plays its part in the direction of the brand, and to cavort under the disco ball while a recherché DJ bounces good vibrations round the room. Derrick Carterʼs appearance is sponsored by www.hairbrained.me, the leading online community for stylists who want to connect with their peers.
“Expo is designed to celebrate the industry, showcase the creative integrity of a pioneering brand, display techniques that stylists can use in the salon, and bring together people who want to have fun and party during an amazing weekend of beauty,” concludes Nick.
Doors open @ 8pm. Party rolls till late. Tickets are $25. Available exclusively from ARROJO
Want to know what Derrick’s all about: Check out these recent DJ sets.