ARROJO Success Symposium

ARROJO Success Symposium Santa Monica, January 6-7 is a two-day meeting of the minds to revitalize and inspire, and to give each attendee a coherent business plan for 2013. Limited to 60 guests, this is an exclusive, intimate event with pioneers of the salon industry taking the platform to talk to you.
Recommended for Salon Owners, Creative Directors, and Decision-Makers who want a brighter future. 
ARROJO Success Symposium, January 6-7, 2013, Huntley Hotel, Santa Monica 
Ticket Price: $649 
For bookings and inquiries, please call: 212-242-7786 ext 216. Or email:
Outline of Events 
The two days are split into four workshop sessions. Each features ARROJO experts, guest speakers, and a central theme. There are also two special events, one on the evening of the 6th, one on the evening of the 7th. 
Session 1. Productivity: “Energy and persistence conquer all things.” –– Benjamin Franklin. Karen Gordon and Nick Arrojo examine the balancing act of keeping employees happy and loyal, while ensuring they are always at the top of their game, keeping your business strong. Our conclusion gives you a game plan to empower your staff to be the ones to take your business to the next level.
Session 2. Making Profit: “Logic will get you from A to B. Imagination will take you everywhere.” –– Albert Einstein. Jerry Gordon and Jeff South join us to present innovative, proven examples of how to maximize profit, without increasing salon space or number of employees. Central to the theme is the art of ‘double-shifting.’ Pioneered by Jerry, this is how to gain the highest yield from each chair. 
Session 3. Education & Training: “Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” –– Malcolm X. Nick Arrojo and Gerard Scarpaci explain how to integrate an effective training program into your salon. Using ARROJO’s apprentice-training program as template, you will learn to turn training your team into a virtuous cycle of shared knowledge, and shared success. 
Session 4. Business Plan 2013: “It is not enough to be busy, so are the ants. The question is, 'What are we busy about'?" –– Henry David Thoreau. Guest speakers Veronica Woods, Nuala Guildea, and Karen Gordon join Nick Arrojo to present a tangible 2013 business plan, usable in any salon with five to fifty stylists. The plan includes Nick’s vital signs of success, leading and inspiring, improving client returns and new to salon percentages, increasing retail profits, gaining competitive advantage –– and turning all of the above into a record-breaking 2013.
Special Events 
On the evening of Sunday, January 6th there is a cocktail party and creative presentation, held at the Goldwell Academy, Santa Monica (within walking distance to the hotel). This is a rarified closeup look at trailblazing trends and techniques from a world-class lineup of hairdressing pioneers. 
On the evening of Monday, January 7th join us at the hotel terrace bar to celebrate Nick Arrojo’s Birthday!  Nick’s birthday celebration presents a great opportunity to spend time with leading lights in the industry. Expect a big party! 
“The only place where success comes before work is in the dictionary.” — Vidal Sassoon
ARROJO Success Symposium, January 6-7, 2013, Huntley Hotel, Santa Monica 
The location makes our Success Symposium extra special. By the shores of the Santa Monica Beach, the Huntley Hotel features majestic views and composed luxury. With facilitators and guests staying there, it is also designed to encourage networking. We have also secured incredible room rates of just $219 per night, which, subject to availability, are available till December 5
For hotel reservations, please call the Huntley direct and reference ‘ARROJO group rate’. 888-532-5155. You can get more hotel info via the We site:
ARROJO: Passion. Pride. Professionalism.
Please Note: All events and guest speakers are subject to change, entirely at the discretion of ARROJO.