Taking the cover story of this month’s Salon Today for his pioneering approach to technology and retail, Nick Arrojo comes to California, August 28, to share how he is Cutting Through The Amazon Jungle to ensure retail success in his three NYC salons. Full details for this complimentary educational event below. 
Cutting Through the Amazon Jungle With Nick Arrojo 
August 28, 2017 @ Goldwell Academy, Santa Monica, CA 
1452 2nd St Santa Monica, CA 90401
Arrival & Meet & Greet 2:30-3pm
3-5pm Keynote, Q&A & Roundtable 
Complimentary: Please RSVP to steven@arrojonyc.com
Prestige beauty sales in the United States rose 6 percent in the 12 months ending in February 2017, tallying $15.9 billion. So why is retailing in the salon such a challenge? Whether you are an Independent Operator or Salon Owner, this forum led by Nick Arrojo provides actionable solutions to the challenges e-commerce creates for the professional stylist. 
Nick’s Keynote speech features: 
The vital (and proven) link between client retention and retail performance 
How to pay commission on retail so that salon owners & stylists both win 
How to incentivize stylists to retail
Getting every client to buy two products and how it can transform your business 
Learning from Sephora –– playtime makes retailing fun again 
How to position yourself as your clients expert beauty consultant so that they only want to buy from you 
Personalizing the experience for every client 
Inspiring retail performance by way of educational opportunities 
After Nick’s Keynote, there will be a Q&A session, special guests, and a roundtable discussion on the art and craft of successful retailing. 
ARROJO NYC: Love Your Work. We Do.