Held in our home town, IBS NYC is special for ARROJO; last weekend’s show was the most memorable yet. Elevating the whole experience, salon owners from three Ambassador Salons were on main-stage with Nick Arrojo and his world-acclaimed artistic team. 
 
As doors opened, our double-sided booth sprang into action. An activity hive, it was here attendees found an introduction to the culture of the brand, special offers and promotions, classes and tools, and the chance carry our flourishing product in their salons. 
 
In the classroom, Nick led workshops highlighting how to use technique and precision for creative integrity and innovation. The classes focus on pioneering sectioning patterns and techniques like disconnection and asymmetry –– to fashion trend-conscious cuts with customized shape and texture, whether made with scissors, razor, or both.
 
Even so, main-stage was most exciting. With Nick Arrojo and his artistic team featuring a new take on American Wave, coolest cuts and latest looks from New York’s bricolage of multi-textured and polychromatic styles, the 1000-plus audience plunged into fashionable styles from the highest echelons of the craft. 
 
In a wonderful example of the synergistic energy of the Ambassador Program, three of our partner salons were an integral part of the high-energy, platform shows. 
 
Tom Bricker, of B&B Color Studio, is one of the most recent to join the ranks of Ambassadors. He feels representing ARROJO on stage creates an amazing connection between the companies: “Becoming an Ambassador elevates our brand; joining Gerard and Tatum on stage at IBS...priceless.”
 
Owner of Moxie Salon, Steven Adams, after displaying his exemplary scissor-cutting technique, takes the stage to talk about the kind of education he stands behind, and to announce his salon is becoming a flagship (exclusive to ARROJO product) location. “A good relationship with a company with great product is one thing,” he says, “then there is the people behind the product, then there is the education behind that. With Nick’s help, we are even hosting our own Happy Mondays.”
 
Brian Bode, owner of Oya, is no stranger to styling on stage with Nick. A show-stage veteran, he explains that working with ARROJO “gives me the chance to express who I am as a hairdresser, sets me apart from any salon in my area, and enables me to offer the best education to my staff.” 
 
Interested in a culture that puts you on Main-Stage? To talk about becoming an ARROJO Ambassador, please call Gordon on: 212 242 7786 ext 216. Or email: Gordon@arrojonyc.com
 
Images: Randy Taylor